Founder's Club with Dez DeCosta

In this episode of Founder's Club, host Dez DeCosta sits down with Manat Kaur, the innovative founder behind Ring Premier, a luxury concierge jewelry service located in New York City. Manat shares her inspiring journey, delving into how she broke barriers in the traditionally male-dominated jewelry industry and made a significant impact with her business. Tune in to discover Manat's entrepreneurial insights and her unique approach to revolutionizing the world of luxury jewelry.

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Manat launched Ring Premier in 2018 after seeing gaps in the engagement ring market while helping her sister. She gained early clients through word-of-mouth and has since expanded offerings while maintaining personalized service.

Manat plans to launch an updated website this month featuring custom design tools and a new affordable ready-to-wear jewelry line. She also seeks impactful collaborations to engage diverse audiences.

Observing her sister's stressful engagement ring process inspired Manat to establish Ring Premier, offering customized designs and education without pressure. Referrals from satisfied clients fueled early growth.

Manat sees demand growing for lab-grown diamonds' affordability and ethically-sourced production. Sustainable jewelry and vintage-inspired styles also appeal to today's consumers.

One client's gift for her daughter fighting cancer reminded Manat why she entered this industry: to make a difference through sentimental pieces even with limited budgets.

Manat faced skepticism as a woman in the male-dominated jewelry field. Gaining respect from vendors required persistence in establishing her expertise and vision for the company.

Manat leverages referrals and seeks impact through collaborations and an engaging social media presence. She looks forward to expanding accessible luxury with the new website and collections.

Visit https://ringpremier.com